Investment & Providing Value

KeysI was offered to invest some of my money the other day, and I said no. Even though it looked like a very solid investment, with good returns on capital, I still said no.

You may ask why, and so did I. I asked myself why I said no?

I think it is because the investment did not provide value. Well, it did, but only as a side effect of making money.

Any investment I am to be part of need to have a primary purpose to provide value for the customer. It of course also needs to make money.

Both are needed for good business, but providing value needs to be in the forefront.

At least if I’m to be part of it.

What rules do you have for investing?

Cheers,

Daniel

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